Buyer Persona Template

Resource Overview

Use this template to create buyer personas for the key buyers that you intend to target.


Related Resources

Your Problem

You need a precise understanding of buyer behavior and characteristics.

Our Solution

Use this template to identify common pain points for each of your fictional buyer personas.  Document their job role, age, education, income, years in role, top priorities, motivation, needs, objectives, media consumption habits, likes & dislikes, habits & skills, research methods, trusted resources, buying authority, budget, and purchasing process.

Key Benefits

  • Use profiles to communicate with your marketing team
  • Helps Sales understand buyers needs better
  • Facilitates content production for lead nurturing
  • Align product & marketing teams
  • A core component of your Content Marketing plan