Demand Generation Strategy Workbook

Resource Overview

Use this template to outline, summarize, communicate and track your overall Demand Generation plan.

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Your Problem

You are trying to create an high-level overview of your Demand Generation strategy.

Our Solution

Use our Demand Generation Strategy Workbook to create 'scorecard' that concisely outlines your Demand Generation strategy in terms of objectives, programs, metrics, and timeframes.

In the 'Demand Generation Scorecard' tab, enter your high-level goals or objectives for your Demand Generation strategy. In this tab, you will able to list the initiatives you will conduct to you meet your objectives and the metrics that will measure their effectiveness.

After you have completed your 'Scorecard', you can begin tracking your goals and timeframes in the 'Goal Tracking' tab as you implement your Demand Generation programs.

Key Benefits

  • highlights the main idea of your project's purpose
  • documents your program objectives
  • easily customizable
  • saves hours of formatting
  • works in conjunction with other Demand Generation tools

 

Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Excel (Basic)