Marketing Automation Maturity Assessment

Resource Overview

A self-assessment to evaluate your marketing automation and lead generation capabilities.


Related Resources

Your Problem

You need to increase leads to ensure you are receiving an ROI from your marketing automation system. It is important that you conduct an audit of your marketing maturity levels so that you can identify any areas of weakness. By doing so, you will be able to identify areas of improvement within your marketing strategy.

Our Solution

We created a Microsoft Excel self-assessment to evaluate your marketing maturity and lead generation capabilities. Our template allows you to rate your company on the following areas: Marketing Automation & Lead Management, Direct & Database Management, Conversion & Landing Pages, Analytics, SEO & Paid Search, Systems Integration and Campaign Measurement & Reporting.

After assigning a weight to each of the categories and scoring yourself on a scale from 1-5, you will be immediately provided with results and recommendations. With our marketing maturity visual representations you will be able to clearly see which areas need to be improved upon.

Key Benefits

  • easy to use marketing maturity assessment
  • self-assessment format
  • identify strengths & weaknesses
  • provides actionable recommendations
  • generates spider-graph report


Microsoft Excel Document

Estimated Time Required: 1.5 Hours

Skills Required: Microsoft Excel