Lead Generation Maturity Assessment

Resource Overview

Use this tool to evaluate your organization’s lead generation program maturity.
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Your Problem

You need to assess your organization’s lead generation program maturity.

Our Solution

Use this tool to evaluate your organization’s lead generation program maturity. Rate your compliance with best practices across the following dimensions: Strategy, Process, & Skills; Marketing Automation; Database Management; Website; Lead Conversion; Analytics & Search; Channel Marketing; Systems Integration; and Campaign Measurement. Once you have completed the assessment, you will immediately be provided with results and recommendations for improvement. For background info, read our executive summary: Implementing a Marketing Automation Solution.

Key Benefits

  • evaluates your current Lead Generation process
  • provides you with a unique results report
  • suggests possible recommendations for improvement
  • easy to use Excel format
  • save time on formatting

 

Microsoft Excel Spreadsheet

Estimated Time Required: 6 Hours

Skills Required: Business Analysis