Social Media Marketing Framework

Resource Overview

Use this social media marketing framework to define the activities required to successfully create, plan and execute a social media marketing program.

Use this social media marketing framework to define the activities required to successfully create, plan and execute a social media marketing program.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this social media marketing framework include:

  1. Objectives
  2. Establish
  3. Analyze
  4. Select
  5. Compete
  6. Launch

 

Within each stage there are a series of essential activities that need to be performed to ensure your social media campaigns and your sales & marketing goals align with each other to optimize brand recognition, lead generation and revenue impact.