Demand Generation Metrics Dashboard

Resource Overview

Use this to define, track and report on your Demand Generation metrics.


Related Resources

Your Problem

You need to define, track and report on your Demand Generation program. It is required that you consider all measurable aspects of your company and that you communicate your key Demand Generation metrics with your team.

Our Solution

We created the Demand Generation Metrics Dashboard template to help you collect your key Demand Generation metrics data and create charts for your team. All of the metrics in this template can be easily customized to suit your organization's needs.

With the Demand Generation Metrics Dashboard, a person will first visit the data input tab, where we provide you with some examples of Demand Generation metrics. Following this, all you need to do is populate the data tab with your metrics and you will be provided with a visual representation to present to your marketing team. We provide space for Digital Marketing metrics, Online Event Marketing Metrics, SEO & Online Advertising metrics and Lead and Account Management metrics.

Key Benefits

  • increased credibility from defined metrics
  • more accountability for team members
  • support for budget approval
  • save 4 hours on formatting
  • provides a real-world example


Microsoft Excel Spreadsheet

Estimated Time Required: 4 Hours

Skills Required: Excel (Advanced)