Content Marketing Solution Study

Resource Overview

Our Content Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Content Marketing space.

Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows. 

These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
 
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system. 
 

This study covers the following sections:

  • Executive Summary
  • What is Content Marketing?
  • Benefits of Content Marketing
  • Content Marketing Deployment Lifecycle
  • Vendor Selection Criteria
  • Content Marketing Solutions Landscape
  • Content Marketing Maturity Model
  • Action Plan
  • Analyst Bottom Line
  • About the Research Analysts
  • Our Solution Study Methodology
  • About Demand Metric

 

There are 10 premium tools & templates linked inside of this solution study:

  1. Content Marketing Maturity Assessment
  2. Digital Marketing Framework
  3. Content Marketing Strategy Scorecard
  4. Content Marketing Vendors Matrix
  5. Web Content Management System RFP
  6. Content Marketing & Distribution System RFP
  7. Web Content Management Vendor Evaluation
  8. Content Marketing & Distribution Vendor Evaluation
  9. Content Marketing Plan Methodology
  10. Content Marketing Metrics Dashboard