Content Mapping Template

Resource Overview

Use this template to create a visual representation of your content marketing plan.


Related Resources

Your Problem

You need to create a visual representation of the specific content that you will be sending to each buyer persona based on their stage in the buying cycle.

Our Solution

Use this Microsoft Excel template to identify the pieces of collateral that address your buyer personas pain points and key questions at each stage of the buying cycle.

Download our free Content Marketing Methodology, which uses this tool to help you implement a Content Marketing Program that gets results.

Key Benefits

  • keep track of your content by stage and persona
  • provides a sample of a collateral distribution cycle
  • connects distribution to client lifecycle
  • color-coded by stage
  • save 2 hours on formatting


Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Excel (Basic)