Demand Generation Maturity Model

Resource Overview

Our Demand Generation Maturity Model was designed to help organizations with a roadmap for improving their Demand Generation capabilities.

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Your Problem

You need to understand where your organization sits in the spectrum of Demand Generation maturity. You also want to know how to move from one level of maturity to the next.

Our Solution

Our Demand Generation Maturity Model was designed to help organizations with a roadmap for improving their Demand Generation capabilities. Your next step after reviewing this model is to take the Demand Generation Maturity Assessment. The model provides 4 stages of organizational maturity, which are:

  1. Undefined
  2. Progressive
  3. Mature
  4. World-Class

 

Additionally, it evaluates 6 components of Demand Generation, as follows:

  • Orientation
  • Leadership
  • Tools & Platforms
  • Demand Generation
  • Budget & Staff
  • Metrics

 

Key Benefits

  • clearly organizes core initiatvies for each component
  • outlines maturity for 6 different core components of Demand Generation
  • allows you to understand where your organization's capabilites for Demand Generation stand
  • helps you learn how to move from one level to another
  • offers key metrics that will help measure your success