Social Media Marketing Playbook

Resource Overview

Use this social media marketing playbook to define the activities required to successfully create, plan and execute a social media marketing program.

Use this social media marketing playbook to define the activities required to successfully create, plan and execute a social media marketing program.  Be sure to DOWNLOAD the PDF version of this framework as all the beige boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this social media marketing playbook include:

  1. Understand
  2. Evaluate
  3. Research
  4. Plan
  5. Implement
  6. Measure

 

Within each stage there are a series of essential activities that need to be performed to ensure your social media campaigns and your sales & marketing goals align with each other to optimize brand recognition, lead generation and revenue impact.

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