Blogging for Business Playbook

Resource Overview

Follow this simple, step-by-step, playbook to create an effective blogging plan and produce engaging content to support your marketing goals.


Related Resources

Our Blogging for Business Playbook highlights our premium tool-kit of tools & templates to help you create an effective blogging marketing plan and produce engaging content to support your marketing goals. This PDF is also the course guide for our Blogging for Business Training Course, which has 2 video modules that go from fundamental concepts to advanced implementation of blogging strategy including blogging SEO.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this methodology include:

  1. Understand Blogging
  2. Evaluate Readiness
  3. Research Approach
  4. Plan Content
  5. Implement Strategy
  6. Measure Results

There are 33 premium tools & templates linked inside of this methodology to facilitate the process.

  1. Blogging for Business Playbook
  2. Creating a Blog for Your Business
  3. Training Course: Blogging for Business
  4. Training Course: Content Marketing
  5. Training Course: Social Media Marketing
  6. Content & Buyer's Journey Benchmark Report
  7. Content Effectiveness Benchmark Report
  8. eWorkshop: Building a Content Factory
  9. eWorkshop: Writing Effective Content
  10. Content Marketing Maturity Model
  11. Blogging Maturity Assessment
  12. Content Marketing Maturity Assessment
  13. Top Marketing Blogs Database
  14. Blog Platform Database
  15. Blog Policy Template
  16. Creating a Social Media Policy
  17. Social Media Policy and Guidelines
  18. Blog Post Inspiration List
  19. Blog Post Syndication Calendar
  20. Buyer Persona Template
  21. Buying Process Stage Template
  22. Content Mapping Template
  23. Blogging Topic Prioritization
  24. Content Marketing Contributors Database
  25. Content Marketing Assets Database
  26. Training Course: Agency Management
  27. SEO Blog Post Optimization Checklist
  28. Content Quality Checklistl
  29. Blogging Promotion and Engagement Checklist
  30. Blog Post Syndication Calendar
  31. Content Marketing Playbook
  32. Social Media Marketing Playbook
  33. Blogging Metrics Dashboard