Demand Generation Roles Matrix

Resource Overview

A roles matrix to help you organize your Demand Generation efforts.


Related Resources

Your Problem

You need to organize your Demand Generation efforts across different departments.

Our Solution

We created the Demand Generation Roles Matrix to help organizations improve their Demand Generation efforts across 6 categories: Roles, Responsibilities, Processes, Technology, Content and Metrics. 

This roles matrix was designed with Demand Generation best practices in mind. It should be used to audit your current capabilities and ultimately help you document an action plan for each of the following stakeholders: Senior Management, Strategic Communications, Demand Generation, Content Marketing, Event Marketing, SEO Management, Campaign Manager and Product Manager.


Key Benefits

  • improves Demand Generation processes
  • helps you audit current Demand Generation capabilities
  • provides a baseline for maturity


Microsoft PDF Document

Estimated Time Required: 5 Hours

Skills Required: Analysis