Driving Value with Marketing Automation Best Practices Guide

Resource Overview

Use this guide to understand what level of maturity your organization is at with marketing automation and how you can drive value with more advanced uses of your marketing automation system.


Related Resources

Executive Summary

B2B marketers have enthusiastically adopted marketing automation, with industry revenue growing at 50% per year according to Raab Associates estimates. The reason for this adoption is simple: marketing automation works.  Users consistently report growth in quantity and quality of leads, in lead acceptance rates, and in marketing revenue contribution. Recent acquisitions by major software vendors including Oracle, Salesforce.com, Microsoft and Adobe further confirm that marketing automation is becoming a standard part of every company’s technology foundation.  

But simply deciding you want to make better use of your marketing automation doesn’t end the discussion; it just raises the much more difficult question of how. This Guide will provide you with some answers.

Read this guide to learn about:

  • The Marketing Automation Maturity Model
  • The levels of Marketing Automation Maturity
  • How to evolve your Marketing Automation strategy at each level


Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates.  If there is a topic that you would like to see covered, please contact us at info@demandmetric.com