Content Marketing Framework

Resource Overview

Use this modern content marketing framework to define the activities required to successfully create, plan and execute a content marketing plan.

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Use this content marketing framework to define the activities required to successfully create, plan and execute a content marketing plan.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this content marketing framework include:

  1. Objectives
  2. Understand
  3. Identify
  4. Build
  5. Organize
  6. Measure

 

Within each stage there are a series of essential activities that need to be performed to ensure alignment between content and customer needs as well as alignment with organizational objectives and priorities.