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Read this Guide to learn how to transform your call center to a Modern Contact Center.

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MRP and Demand Metric partnered to field research to find out how these personas adopt martech differently and how their posture toward martech adoption impacts their ROI.

Use this database to template to track your customer advocates by key information, levels of engagement and referrals.

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Gamification Technology Overview

Our Gamification Technology Overview highlights the Gamification technology space at a high-level.

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In a May 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing website optimization success in the upcoming year.

Use this tool to measure your organization's enablement knowledge management (KM) capabilities.

Use this tool to measure your organization's sales intelligence capabilities.

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In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.

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In November 2013, Demand Metric conducted a benchmarking study, with 291 respondents, to measure employee engagement, understand the impact of having it, and how it is measured and managed so as to derive best practices.

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A guide to help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.

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In this free, one-hour workshop, you will learn the 5-Step approach to quickly executing marketing analytics projects.

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This eWorkshop presents key findings from this recently concluded study by sharing the results and providing some high-level recommendations about how to mitigate these barriers to email marketing success.

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This eWorkshop will present marketers with top tips on how to effectively create, execute & optimize an integrated demand generation plan.

The Business of Gamification

This infographic provides statistics and best practices for gamification.

Use this template to create a Research Request Agreement to be used for multiple parties engaging in a market research program.

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Engaging Users with Gamification

Read this How-To Guide outlines to learn what gamification is and how gamification can benefit your online community as well as your organization.

Use this tool to measure your organization's event marketing capabilities.

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This eWorkshop will present email marketing best practices, tips and tricks for 2013.

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Conducting Successful Product Launches

Read this guide to learn how to conduct a successful product launch.

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This eWorkshop will teach you 7 lead generation success secrets that you can use immediately to improve your lead generation program.

Use this template to track all of the tasks associated with your market research project.

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The Importance of Social CRM

Social CRM is about interacting and engaging your consumer audience. Read this guide to better understand the importance of social CRM and how to get your business can benefit.

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A benchmark report on advanced marketing performance management best practices.

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In this eWorkshop we'll discuss how to create, curate and distribute content through the right channels.

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This eWorkshop is ideal for marketing managers or product managers that need to understand their company or product's differentiation and how to exploit it.

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