Resource Overview

In this free, one-hour workshop, you will learn the 5-Step approach to quickly executing marketing analytics projects.

eWorkshop: Marketing Analytics in a Week

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eWorkshop Description

In this free, one-hour workshop, you will learn the 5-Step approach to quickly executing marketing analytics projects. With the 5-Step method, many projects can be completed in as little as one week.

This workshop will include:

  • A case study analysis that demonstrates the 5-Step approach
  • Marketing analytics best practices
  • Pitfalls to avoid 
     

This workshop is ideal for any marketing professional who acknowledges the benefits that marketing analytics can deliver, but just does not have the luxury of multiple months (or years!) to see results.

About the Instructor:

Stephan Sorger is an authority on marketing analytics. Mr. Sorger practices marketing analytics in his position as Vice President of Strategic Marketing at strategic consultancy firm On Demand Advisors. He teaches marketing analytics as an Adjunct Faculty member for the USF MBA program, as well as at the San Francisco extension of U.C. Berkeley. He is also the author of a new, definitive book on the subject, "Marketing Analytics: Strategic Models and Metrics."

About the Sponsor: 

Act-On Software's cloud-based integrated marketing platform helps smaller marketing teams succeed – without dedicated database maintenance, process analysis or IT support. Our solutions include all the tools you need to automate your critical marketing tasks, and see your results. 

Act-On Sponsor Demand Metric Webinar Marketing Analytics in a Week