eWorkshop: Email Marketing Best Practices

Resource Overview

This eWorkshop will present email marketing best practices, tips and tricks for 2013.


Related Resources

eWorkshop Description:

The email marketing landscape continues to evolve, presenting new and exciting opportunities for marketers. With over 145 billion emails sent every day, the challenge of cutting through the clutter and staying relevant is more significant than ever before.

Learn tips and tricks that will help your email stand out, including:

  • Improving your email designs
  • Optimizing for mobile devices
  • Case studies of effective emails
  • Common mistakes to avoid
  • Best practices for deliverability


This eWorkshop is ideal for any marketing professional who needs to improve their email marketing capabilities.

About the Instructor:

John Follett joined Demand Metric in June 2007 as Chief Marketing Officer. With over 10 million emails under his belt, John is an expert in marketing technology, content marketing, project management, lead generation, strategy, and community management. John is the mastermind behind all of our tools & templates, he makes sure that everything works, clients and partners are happy, and new product gets out the door. When he’s not busy working with members, you can find John in the kitchen trying out new recipes with his wife, vacationing on a beach, or spending time at the cottage with friends & family.

About the Sponsor: 

Act-On was created to empower small and mid-sized businesses to effectively market online at a fraction of the effort and cost incurred by larger enterprises. Little beyond email marketing existed to serve small marketing teams until Act-On introduced a solution that was far more powerful yet easy enough and intuitive enough that a marketer could use it without help from the IT department.

Act-On Sponsor Demand Metric Webinar Lead Generation