eWorkshop: Positioning for Marketing Success

Resource Overview

This eWorkshop is ideal for marketing managers or product managers that need to understand their company or product's differentiation and how to exploit it.

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eWorkshop Description:

There is tremendous and growing competition for the attention span of people in your target market. When you consider how many promotional messages the average person is subjected to in a day, the fact that any of yours get through may seem nothing short of miraculous. All marketers strive to rise above their market's noise level and be heard. What is the best way to do this?

The answer begins with Positioning, the creation of a unique market position your customers will recognize and value. Firms that position their companies and products effectively have an advantage when it comes to being seen and heard. During this eWorkshop, Demand Metric will present what Positioning is, why it is so important and how to do it effectively.

This eWorkshop is ideal for marketing managers or product managers that need to understand their company or product's differentiation and how to exploit it.

About the Instructor:

Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.