Engaging Users with Gamification

Resource Overview

Read this How-To Guide outlines to learn what gamification is and how gamification can benefit your online community as well as your organization.


Related Resources

Executive Summary

There is a new generation moving into the workforce, and they are bringing with them new ways of learning and communicating. Video games, social media, and all things interactive have been an integral part of everyday life for this generation, presenting new opportunities for marketers to engage with users.

Online communities and gamification are an important part of engaging the new consumer’s perspective. Gamification, specifically, can help to develop an environment of real-time feedback, exclusive benefits and great rewards that the digital generations have become accustomed to.

This brief 5-page How-To Guide is designed to provide practical advice for engaging users with gamification and outlines the following:

  1. What is Gamification?
  2. Key Benefits of Using Gamification in Your Online Community
  3. Key Gamification Software Vendors


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