eWorkshop: Integrated Demand Generation

Resource Overview

This eWorkshop will present marketers with top tips on how to effectively create, execute & optimize an integrated demand generation plan.


Related Resources

eWorkshop Description:

Demand generation is not for the faint of heart. Integrated marketing is even harder; being able to efficiently create, execute, and optimize demand gen programs across multiple channels that stay aligned with business strategy, and prove their ROI is tough work.

This eWorkshop will help you develop your integrated demand generation plan by showing you how to:

  • work cross channel
  • leverage social marketing
  • develop a framework to evaluate all your marketing programs


This session will provide actionable tips and strategies that you’ll be able to immediately implement to optimize both the inbound and outbound programs in your demand generation mix.

About the Instructor:

Heidi Bullock is currently the Director of Demand Generation at Marketo. Heidi has over 10 years of B2B marketing experience in high tech companies.

About the Host:

Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.