eWorkshop: Writing Effective Content

Resource Overview

In this eWorkshop we'll discuss how to create, curate and distribute content through the right channels.


Related Resources

eWorkshop Description:

Content Marketing is a proven strategy for engaging customers and prospects, and the marketing community is investing heavily to understand how to create, curate and distribute content through the right channels.

A Content Marketing strategy that isn’t built on quality content won’t achieve the desired outcome.Regardless of the ultimate form marketing content takes, almost all of it begins in written form. This eWorkshop will help organizations craft better quality content that communicates effectively and achieves better engagement results.

This eWorkshop, hosted by Demand Metric's Chief Analyst, Jerry Rackley, will help marketers responsible for content understand concepts that strengthen your content such as:

  • Understanding the audience
  • Message prioritization
  • The importance of writing style
  • Economy of words
  • Creating a call to action
  • The two sets of eyes rule


This eWorkshop is ideal for marketing organizations responsible for executing a Content Marketing strategy. Attendees will gain practical insights about writing content that will make the task easier to perform and the results more effective.

About the Instructor:

Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.