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The State of Email Marketing 2021

Since 2018, Validity and Demand Metric have researched email marketing to examine which tactics marketers are using, how well they are working, and what challenges prevent greater success with email.

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Demandbase and Salesforce Pardot partnered with Demand Metric to take the pulse of over 100 B2B marketing and sales people about their understanding, usage, impact, and optimism surrounding AI.

Use this tool to help you design a Request for Proposal (RFP) for CRM Consulting Services.

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The State of Email Marketing Video Infographic 2019

Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email. The most recent edition of this research continues to pursue answers to the key question: What separates high-performing email marketers from the rest of the pack?

Use this tool to help you design a Request for Proposal (RFP) for a shopper marketing platform.

Use this tool to help you design a Request for Proposal (RFP) for a Video Marketing platform.

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The State of Email Marketing Infographic 2019

The top email marketing objectives are communicating with customers (74 percent), building brand awareness (64 percent), and communicating with prospects (63 percent). 

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This live session is ideal if you're looking to understand the current state of sales tool integration, and what benefits come when tools are integrated.

Use this assessment to evaluate your CRM program maturity.

Use this tool to help you design a Request for Proposal (RFP) for a CRM System.

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Engaging Users with Gamification

Read this How-To Guide outlines to learn what gamification is and how gamification can benefit your online community as well as your organization.