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Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.
Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.
Table of Contents
- What Is ABM?
- Why ABM?
- ABM Success Stories: A Tiered Approach
- How to ABM: A Step-by-Step Implementation Guide
- ABM Troubleshooting: Common Challenges and Solutions
- Action Plan: How to Adopt an ABM Strategy
This video infographic provides statistics and best practices for account-based marketing.
60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.
Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.
Use our ABM Program Budget Template to create an ABM program budget and track your spending.
Use our ABM Platform Evaluation Matrix to select the best account-based marketing (ABM) platform for your organization.
Use our ABM Metrics Dashboard to define, track, and communicate your key ABM program metrics with your team.
In this session you will learn how to nurture the entire stakeholder team at accounts that matter the most, execute nurture campaigns across display ads, social media, email marketing, etc. and optimize your strategies with data insights.
Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face.
This live session is ideal if you're looking to understand how well leads flow through your sales & marketing funnel.
In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.
This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.
From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.
A benchmark report on content personalization trends and best practices.
Delivered by the top executives at the leading ABM platforms, you won’t want to miss their key learnings. In each case study, we will apply the ABM Capabilities Framework in a very tangible and easily understood way.
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