Customer Engagement Framework

Resource Overview

Use this customer engagement framework to define the activities required to successfully create, plan and execute a customer engagement plan.

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Use this customer engagement framework to define the activities required to successfully create, plan and execute a customer engagement plan.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this content marketing framework include:

  1. Prepare
  2. Journey
  3. Strategy
  4. Technology
  5. Advocate
  6. Measure

 

Within each stage there are a series of essential activities that need to be performed to ensure your customers are engaging with your organization properly.