Customer Engagement Maturity Model

Resource Overview

Our Customer Engagement Maturity Model was designed to help organizations with a roadmap for improving their Customer Engagement capabilities.

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Your Problem

You need to understand where your organization sits in the spectrum of Customer Engagement maturity. You also want to know how to move from one level of maturity to the next.

Our Solution

Our Customer Engagement Maturity Model was designed to help organizations with a roadmap for improving their Customer Engagement capabilities. Your next step after reviewing this model is to take the Customer Engagement Maturity Assessment. The model provides 4 stages of organizational maturity, which are:

  1. Undefined
  2. Progressive
  3. Mature
  4. World-Class

 

Additionally, it evaluates 7 components of Customer Engagement, as follows:

  • Orientation
  • Leadership
  • Tools & Platforms
  • Customer Success
  • Alignment
  • Budget & Staff
  • Metrics

 

Key Benefits

  • clearly organizes core initiatives for each component
  • outlines maturity for 7 different core components of Customer Engagement
  • allows you to understand where your organization's capabilites for Customer Engagement stand
  • helps you learn how to move from one level to another
  • offers key metrics that will help measure your success