Use this tool to determine your company's customer lifetime value considering the following factors: Retention Rate, Referral Rate, Interest Rate, # Orders, Average Order Size, Risk Factor, Acquisition Cost, Marketing Cost and Incentives. This tool will automatically calculate the following: Total Customers, Annual Revenue, Costs, Net Revenue, NPV Revenue and Lifetime Value.
Customer Lifetime Value Calculator
Resource Overview
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Your Problem
You need to determine your company's customer lifetime value (CLV).
Our Solution
Use this tool to determine your company's customer lifetime value considering the following factors: Retention Rate, Referral Rate, Interest Rate, # Orders, Average Order Size, Risk Factor, Acquisition Cost, Marketing Cost and Incentives. This tool will automatically calculate the following: Total Customers, Annual Revenue, Costs, Net Revenue, NPV Revenue and Lifetime Value.
To learn more about Customer Lifetime Value, review our How-To Guide, "Calculating Customer Lifetime Value."
Key Benefits
- easy to use
- allows for customization
- automatically generates reporting charts
- save 5 hours on formatting
- communicate results quickly and easily
Microsoft Excel Spreadsheet
Estimated Time Required: 4 Hours
Skills Required: Data Analysis
Resource Overview
Use this tool to determine your company's customer lifetime value considering the following factors: Retention Rate, Referral Rate, Interest Rate, # Orders, Average Order Size, Risk Factor, Acquisition Cost, Marketing Cost and Incentives. This tool will automatically calculate the following: Total Customers, Annual Revenue, Costs, Net Revenue, NPV Revenue and Lifetime Value.
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