Developing Content Strategy from Journey Maps

Resource Overview

Read this how-to guide to learn how to use journey maps to develop a better content strategy.

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Executive Summary

Most marketers know the advantages of Journey Maps to enable the buyer’s journey. What is often overlooked is the fact that Journey Maps are powerful tools to help marketing organizations more effectively manage their content investment.

This How-To Guide has been designed to help marketers learn how to use Journey Maps to develop a better content strategy - one that effectively engages and converts prospects based on the information the potential buyer is actually seeking rather than what the marketing or sales organization thinks they should have.

This 8-page guide includes the following sections:

  • Benefits of Customer Journey Maps
  • Developing an "Outside-In" Content Strategy
  • Developing a Journey Map
  • Developing a Content Map
  • Operationalizing Content Maps
  • Three Steps to an Effective Content Strategy
  • Building Good Content Habits

 

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