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Join industry expert Janelle Johnson, Senior Director of Demand Generation of Act-On Software, as she shows the benefits of using marketing automation to help sales improve efficiency, and achieve higher close rates.

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Joining James will be Dr. Tom Sant, who will show you how to apply this method to all sales content. Together they will show you how to write a sales message that gets people to open and read it, and fires them up to respond.

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In this presentation, Demand Metric and Showpad share the results of their joint research that provides insights into the sales-marketing relationship around content, and how it affects sales interactions.

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This live session is ideal for sales & marketing professionals who are responsible for driving revenue.

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This presentation will detail the essential building blocks of an effective marketing stack, how the pieces fit together, and why marketing automation should be the foundation of your stack. 

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Learn how world-class Enterprises are standardizing company-wide analytics and reporting in order to clearly prove the impact their investments have on the organizations top line growth.

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Jerry Rackley, Chief Analyst at Demand Metric, and Laura Horton, Senior Manager of Marketing at Salesforce Pardot, will share the results of the Customer Lifecycle Marketing Benchmark Study and provide recommendations for better effectiveness.
 

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Join Kate Moore, Director of Revenue Marketing at Salesfusion, to learn how sales and marketing teams are making it work day-to-day.

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In this session, we will showcase SAP’s roadmap for account-based personalization, highlighting best practices and recent discoveries along the way. 

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By following the tips set out in this session, your team will no longer have to guess whether your website is an effective B2B marketing tool.

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Join Mark Bornstein, VP of Corporate Marketing at ON24, as he will highlight benchmark data on webinar registration and attendance, best times and days to deliver webinars, average audience size and viewing times and on-demand webinar viewing habits.

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Scott Brinker, president, CTO and co-founder of ion interactive shares insights from recent research on Digital Body Language, sharing his perspective and research results on the problems and pathways to better sharing and utilizing this valuable data.

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In this session, Mark Bornstein, Senior Director of Content Marketing with ON24, will highlight best practices for turning webinars into interactive, engagement- based experiences that deliver behavioral data for more effective lead scoring.

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Matthew Ley shares some insights on how to map your Webinar Content so that you can accelerate prospects through the buying cycle.

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This session will cover identifying key segments and prioritizing accounts, leveraging data from the Sales team and customers to drive higher performance, what worked – and what didn’t work – when driving personalized ads to engage key accounts and target industries and ongoing measurement to optimize, iterate and evangelize their efforts

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You're using video to engage prospects, and your audiences are loving it. But wouldn't it be great if you could do more? You can find out who is watching each video, how long they are staying engaged, and then use that data to enhance your lead-scoring and nurturing programs.

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 In this webinar, Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness of your webinar promotions, resulting in higher registration and attendance.

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Join Giles House, CMO of CallidusCloud, as he share a 10-step plan for balancing need for enough leads to fill the pipeline with sales’ desire for ready-to-buy leads.

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This webinar teaches you an agile, powerful and reliable process for producing above trend line growth in sales-ready leads that turn into revenue, and is an entertaining trip through the steps in this process that will help you on your way to achieving new heights in revenue production.

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Join our speakers, as they share and discuss the key findings of our 2016 B2B Demand Generation & Predictive Marketing Benchmark Report.

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Join Jerry Rackley, Chief Analyst at Demand Metric, and Kaitlyn Merola, Senior Manager of Marketing Distribution Strategy at Seismic, as they share and discuss the key findings of our 2016 Content Personalization Benchmark Report.

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We have received an influx of questions from the Demand Metric community; marketers just like you who want actionable advice on how to run more effective webinars.

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Delivered by the top executives at the leading ABM platforms, you won’t want to miss their key learnings. In each case study, we will apply the ABM Capabilities Framework in a very tangible and easily understood way.

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This webinar will examine the role of the sales proposal in today’s buyer-centric world and present proven strategies to better align your content with buyers’ decision-making behaviors.

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In this session, we’ll talk about the key elements to consider when optimizing your content and tie it all together to see how you can best fuel your Marketing Automation initiatives.

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