eWorkshop: Webinar Benchmarks Report

Resource Overview

Join Mark Bornstein, VP of Corporate Marketing at ON24, as he will highlight benchmark data on webinar registration and attendance, best times and days to deliver webinars, average audience size and viewing times and on-demand webinar viewing habits.

 

eWorkshop Description:

Webinars have become one of the most important tools for generating leads and driving prospects through the buying cycle. But do you know how well your webinars are performing as compared to those of your competitors and peers?

Join Mark Bornstein, VP of Corporate Marketing at ON24, as he will highlight benchmark data on:

  • Webinar registration and attendance
  • Best times and days to deliver webinars
  • Average audience size and viewing times
  • On-demand webinar viewing habits
     

About the Presenters

John Follett - CMO at Demand Metric

As CMO of Demand Metric, John is responsible for managing our partner programs, acquiring new customers online and growing the value of our membership. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources.

Mark Bornstein - VP of Content Marketing, ON24

As senior director of content marketing for ON24, Mark Bornstein manages content strategy and marketing communications to support webinars and virtual events.