Resource Overview

Matthew Ley shares some insights on how to map your Webinar Content so that you can accelerate prospects through the buying cycle.

eWorkshop: Better Webinars - Content Mapping Edition

 

eWorkshop Description:

John Follett, CMO of Demand Metric, and Matthew Ley, President of The Streaming Network, joined forces to discuss the current State of the Webinar Union by sharing some benchmarks to fine-tune your own efforts.

As a follow up we wanted to bring Matt back to share some insights on how to map your Webinar Content so that you can accelerate prospects through the buying cycle.

Matt and his team have produced over 15,000 Webinars and Virtual events over the past 8 years and; in this webinar, we will be coming to you live from their corporate studio where they routinely host their Better Webinars series.

This webinar will be a discussion where we will cover: 

  • The role of webinars in the buyer's journey
  • Webinar content that works at each stage of the funnel
  • Tips & tricks for marketers at all stages of the maturity continuum

 

About the Presenters

John Follett - CMO at Demand Metric

As CMO of Demand Metric, John is responsible for managing our partner programs, acquiring new customers online and growing the value of our membership. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources.

Matt Ley - President at The Streaming Network

Matt Ley is the current President and co-founder of The Streaming Network. Starting his career in virtual events in 2007, Matt is an industry veteran that is passionate about helping customers stand out in their industry with compelling virtual events that people want to attend. The driving ambition for Matt is that virtual events are not a utility for information distribution but an opportunity for firms to create a competitive advantage. Matt is an accomplished speaker, moderator and a sought-after thought leader.