eWorkshop: Customer Lifecycle Marketing

Resource Overview

Jerry Rackley, Chief Analyst at Demand Metric, and Laura Horton, Senior Manager of Marketing at Salesforce Pardot, will share the results of the Customer Lifecycle Marketing Benchmark Study and provide recommendations for better effectiveness.
 

 

eWorkshop Description:

Customer lifecycle marketing has evolved as a holistic approach to marketing across each phase or stage of the lifecycle. Demand Metric and Salesforce Pardot recently conducted research to understand how widely the lifecycle marketing strategy is in use, examining the investment and results in each stage.

Jerry Rackley, Chief Analyst at Demand Metric, and Laura Horton, Senior Manager of Marketing at Salesforce Pardot, will share the results of the Customer Lifecycle Marketing Benchmark Study and provide recommendations for better effectiveness.
 

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.  

Laura Horton - Sr. Manager of Marketing, Salesforce Pardot

Laura Horton leads the content team at Salesforce Pardot. As a Pardashian since the start-up days, and Pardot's first marketer, she knows a thing or two about B2B marketing.