eWorkshop: 7 Ways to Enhance Webinar Promotions

Resource Overview

 In this webinar, Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness of your webinar promotions, resulting in higher registration and attendance.

 

eWorkshop Description:

The average attention span of people opening your email is less than 8 seconds. That blink of an eye can make the difference between a successful webinar and the proverbial tree falling in the forest that no one hears. In this interactive webinar, Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness of your webinar promotions in 2015, resulting in higher registration and attendance.

 In this webcast you will learn:

  • Tips for creating compelling emails
  • How to increase audience receptivity
  • How to use social media to drive webinar registrations
  • Benchmark data on promotion best practices
  • How to use personalization to increase responsiveness
     

About the Presenter

Mark Bornstein - VP of Content Marketing, ON24

As senior director of content marketing for ON24, Mark Bornstein manages content strategy and marketing communications to support webinars and virtual events.