eWorkshop: 5 Account-Based Marketing Strategies To Rock Your Next Campaign

Resource Overview

In this session, Sangram Vajre, Co-Founder and CMO of Terminus will walk through how you can use account-based marketing to create air cover for your sales team, wake dead leads, grow your SMB faster, double down on events and turn your email marketing programs into account-based nurturing on-the-fly.

 

eWorkshop Description:

In a recent Demand Metric study, roughly three-fourths of the organizations that are using Account-Based Marketing (ABM) to some degree report much higher levels of overall digital marketing effectiveness. The study also concludes that ABM usage is an indicator of an organization’s digital marketing expertise and prowess. Unfortunately many organizations are still behind the curve when it comes to ABM.

In this session, Sangram Vajre, Co-Founder and CMO of Terminus will walk through how you can use account-based marketing to create air cover for your sales team, wake dead leads, grow your SMB faster, double down on events and turn your email marketing programs into account-based nurturing on-the-fly.
 

About the Presenters

John Follett - CMO at Demand Metric

As CMO of Demand Metric, John is responsible for managing our partner programs, acquiring new customers online and growing the value of our membership. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources.

Sangram Vajre - Co-founder & CMO with Terminus

Sangram Vajre is co-founder and CMO at Terminus, the leading account-based marketing platform. He's the author of "Account-Based Marketing For Dummies".