Resource Overview

Delivered by the top executives at the leading ABM platforms, you won’t want to miss their key learnings. In each case study, we will apply the ABM Capabilities Framework in a very tangible and easily understood way.

eWorkshop: The Case for ABM - Lessons from the Masters

 

eWorkshop Description:

Join this fast-paced event as we dive deep into key learnings that drive high-performance ABM. Tying the latest primary research on ABM with real-life programs, we’ll explore a range of use cases where specific program adjustments created the much sought after engagement and revenue traction we all seek.
 
Find answers to the ABM challenges you face today. Delivered by the top executives at the leading ABM platforms, you won’t want to miss their key learnings. In each case study, we will apply the ABM Capabilities Framework in a very tangible and easily understood way.

 

About the Moderator

Mark Ogne, EVP Demand Metric and founder of the ABM Consortium

Mark is a serial CMO with senior marketing positions at Acxiom, Kefta, RingCentral and NewzSocial.  Under his leadership, two organizations have had successful exits (IPO/Acquisition) including a ecommerce startup he built into a $150M business. Mark is very active in the marketing community and has served on various industry boards with organizations like Forrester, DMA and IAC. 
 

About the Thought Leaders

Peter Isaacson, CMO - Demandbase

Peter Isaacson is a proven business leader with over 25 years of marketing experience in job responsibilities ranging from branding and advertising, to corporate communications and product marketing. This includes deep experience in both B2C and B2B marketing and managing large teams across international markets.  

Johan Sundstrand, CEO - Freya News

Johan Sundstrand Is an experienced marketing and sales strategist, entrepreneur and advisor. He specialized in developing Account Based- and Content Marketing Strategies, Marketing Planning, Sales and Product development. Focus on B2B companies, Finance- IT- Tech- Industry.

Christopher Engman, CEO - Vendemore

Christopher has a strong domain expertise in the combination marketing/sales and software. Over the last 16 years he has been working non stop with marketing and sales software solutions and has founded, invested in or cofounded several working and growing software companies.

Kevin Cunningham, CEO - MRP

Kevin founded MRP in 2002 with Jim Regan. After years of successful growth in the US market, Kevin led the First Derivatives, PLC acquisition of MRP and has expanded MRP’s reach to include Europe, Middle East, Africa and Russia.

Nick Heys, CEO - Azalead

Nick is President of Azalead Software and software entrepreneur. He founded Emailvision (renamed SmartFocus), the international market leader in cloud-based solutions for marketing automation and is a board member and investor in tech growth companies.

J. Robert Slaughter, President - Markistry

Veteran marketing & sales strategist and practitioner, Robert has spent his career advising global enterprise organizations to plan, execute and scale revenue growth programs & frameworks. Robert is a recognized marketing & sales enablement thought leader with numerous articles published regarding account-based marketing, demand generation and social marketing strategies.