Resource Overview

Join industry expert Janelle Johnson, Senior Director of Demand Generation of Act-On Software, as she shows the benefits of using marketing automation to help sales improve efficiency, and achieve higher close rates.

eWorkshop: 10 Ways Marketing Can Drive Efficiencies for Sales

 

eWorkshop Description:

Did you know that 45% of your website visitors will purchase from either you or your competition in the next 12 months? And of those buyers 75% will purchase form the first salesperson who contacts them? Marketing automation can help you be on the right side of these numbers because it gives sales team’s new and expansive visibility into the buyer’s journey. 

Join industry expert Janelle Johnson, Senior Director of Demand Generation of Act-On Software, as she shows the benefits of using marketing automation to help sales improve efficiency, and achieve higher close rates. In this webinar you will learn: 

  • Tips for determining your hottest prospects
  • How to effectively engage your prospects and eliminate cold calling
  • The steps to achieve alignment with Marketing and Sales
  • How to shorten your sales cycle and close more deals
     

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.

Janelle Johnson - Senior Director, Demand Generation at Act-On Software

As Director of Demand Generation, Janelle has played a critical part in continuing Act-Ons rapid growth – rising to meet ever-increasing lead and revenue goals and ultimately driving millions in pipeline contributions quarterly. In past years, she has generated up to 85% of the company’s overall revenue through marketing-qualified leads.