eWorkshop: Guide to Executing Killer Campaigns with Best of Breed Data & Insights

eWorkshop Description:

More than 80% of companies without effective demand gen blame data quality for ineffective marketing campaigns and sales flops. Yet, only 42% of companies with rich data are happy with their demand gen efforts.
 
While data quality is important, it is not the only tool that marketers need to effectively deliver scalable, predictable revenue. Marketers also need insights, and they need them to be integrated.
 
Join Jerry Rackley and John Hurley as they discuss:
 

• The impact of bad data
• Why data alone is not enough
• How to derive powerful insights from data with predictive
• The future of marketing data
   

This live session is ideal for sales & marketing professionals who are responsible for driving revenue.
 

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.  

John Hurley - Director, Demand Generation & Content Marketing at Radius

John and his team, are responsible for all of Radius' demand generation programs, ABM campaigns, thought-leadership content, social media, and customer marketing. Radius provides predictive marketing platform that helps B2B marketing leaders define their addressable markets, identify their best accounts, and acquire customer more effectively with targeted campaigns. Radius is built for marketers who need to better understand their buyer, increase pipeline quantity and quality, and increase campaign ROI.