Resource Overview

In this session, we’ll talk about the key elements to consider when optimizing your content and tie it all together to see how you can best fuel your Marketing Automation initiatives.

eWorkshop: How to Optimize Content to Accelerate Lead Gen & Fuel Marketing Automation

 

eWorkshop Description:

Not enough leads? It’s not your content’s fault.

The reality is that creating great content isn’t enough. Marketing Automation also isn’t enough. You need to create a great content experience that’s designed to help you reach your goals while working seamlessly with your Marketing Automation platform.

In this session, we’ll talk about the key elements to consider when optimizing your content and tie it all together to see how you can best fuel your Marketing Automation initiatives.

Key Takeaways:

  • How to optimize the content experience for lead generation
  • How to use premium content to pump up your pipeline
  • How to create an integrated system of tools that connects content to Marketing Automation
     

About the Presenters

John Follett - CMO at Demand Metric

As CMO of Demand Metric, John is responsible for managing our partner programs, acquiring new customers online and growing the value of our membership. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources.

Yoav Schwartz - Co-Founder & CEO of Uberflip

To enable the modern marketer, Uberflip is building a Content Management Platform designed for managing content (not web pages), with a laser focus on delivering business intelligence.