eWorkshop: Building A Data Driven Website

eWorkshop Description:

You’ve heard a lot about the need for a data-driven website…but where do you start? 

The idea of using data to drive marketing and business decisions is definitely attractive, and all the buzz these days. But with so much data available, and so many areas the B2B website covers, it can be overwhelming. You might have a redesign coming up, a big product launch, or just yearly planning, and you know there’s more you could be doing with your data to help guide those initiatives.

Modern analytics and data solutions offer an enormous range of power, and the savvy web marketer can use these tools to help take the guesswork out of their efforts. 

In this webinar, you’ll learn how to:

• Determine goals and priorities
• Unlock your existing data and focus on what matters most 
• Simplify and operationalize reporting and analysis 
• Close the loop to share and use actionable insights

By following the tips set out in this session, your team will no longer have to guess whether your website is an effective B2B marketing tool. 

 

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.

Phil Hollrah - VP of Product Marketing at Demandbase

Phil Hollrah has spent his 20 year career specializing in both B2C and B2B marketing. He has a proven track record of developing strategic plans and marketing programs that drive new business, expand revenue, and build brands. As Vice President of Product Marketing, Phil is responsible for go-to-market strategies, sales enablement, messaging and positioning for Demandbase’s B2B Marketing Cloud.