Resource Overview


In this session, we will showcase SAP’s roadmap for account-based personalization, highlighting best practices and recent discoveries along the way. 

eWorkshop: A Roadmap for B2B Personalization: How SAP Uses Account-Based Marketing

 

eWorkshop Description:

With B2B buyers conducting up to 90% of their vendor research online anonymously, marketers must create cohesive, personalized buyer journeys to remain relevant to their customers.  But just how, exactly, can that be accomplished?

So began Siby’s journey into personalization. By taking an account-based approach, Sibylle Gerer, Director of Digital Marketing, was able to reach priority prospects with personalized messages, leading to 3x on-site engagement, 724% increase in CTR, an 54% decrease in bounce rates and a 829% increase in downloads.

In this session, Siby will showcase SAP’s roadmap for account-based personalization, highlighting best practices and recent discoveries along the way.  Join her to learn how to personalize for your anonymous visitors!

 

About the Presenters

Sibylle Gerer - Director Digital Marketing Strategy at SAP

Sibylle leads key strategic digital marketing projects to support SAP business strategy and feed SAP sales pipeline. She helps define and execute personalization strategies for SAP.com focused on creating a unique online experience for every visitor based on their needs, while leading a team of 20+ people for the implementation of a Content Management System for SAP.com to deliver an engaging, multi-channel customer experience to drive online business success.

John Dering - Director, Marketing Programs at DemandBase

John is responsible for the strategic direction, execution and performanace of demand generation activities at Demandbase. Demandbase helps B2B companies accelerate revenue growth by marketing and selling to the accounts you value the most.