eWorkshop: 10 Steps to Balancing Lead Quality and Lead Quantity

eWorkshop Description:

Why are so many marketing organizations goaled on lead quantity and then slammed by sales for delivering leads that will never close? It’s because these organizations haven’t addressed the issue of balancing lead quantity and quality.

Join Giles House, CMO of CallidusCloud, as he share a 10-step plan for balancing need for enough leads to fill the pipeline with sales’ desire for ready-to-buy leads. By establishing common definitions, using the right tools, and building features into your marketing campaigns that target quality leads, you can generate better leads and help sales and marketing alignment in your organization.

In this webinar, you’ll learn:

• Why it’s critical for sales and marketing to share the same data
• How optional fields in forms can enable qualified leads to identify themselves
• What to look for in each sales-rejected lead to improve lead quality

 

About the Presenters

John Follett - CMO, Demand Metric

As CMO of Demand Metric, John is responsible for managing our partner programs, acquiring new customers online and growing the value of our membership. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources.

Giles House - CMO at CallidusCloud

Giles is an experienced marketing executive with a proven track record of successfully marketing and selling business software and technology. At CallidusCloud he is responsible for the company’s global marketing activities, product strategy, communications, brand and sales enablement programs.