eWorkshop: Using Video Content to Engage, Score, and Qualify Leads

Resource Overview

You're using video to engage prospects, and your audiences are loving it. But wouldn't it be great if you could do more? You can find out who is watching each video, how long they are staying engaged, and then use that data to enhance your lead-scoring and nurturing programs.

 

eWorkshop Description:

You're using video to engage prospects, and your audiences are loving it. But wouldn't it be great if you could do more? You can find out who is watching each video, how long they are staying engaged, and then use that data to enhance your lead-scoring and nurturing programs.

You'll learn:

  • Why video should be an integrated part of content marketing and email marketing programs
  • How to integrate individual viewing activity into marketing automation to enhance lead scoring and qualification
  • How to use video strategically to generate more MQLs and convert prospects better and faster

About the Presenters

John Follett - CMO at Demand Metric

As CMO of Demand Metric, John is responsible for managing our partner programs, acquiring new customers online and growing the value of our membership. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources.

Tyler Lessard - CMO at Vidyard

Tyler Lessard is the CMO at Vidyard. Driving corporate marketing and business development, he's passionate about helping companies better use and measure the performance of their video marketing assets.