eWorkshop: Fix the Content Problem - For Real This Time!

eWorkshop Description:

Sales and marketing are often debating on the quality and usability of content. Sales either can’t find content or aren’t satisfied with the content they do find. Marketing thinks the content they create hits the nail on the head. There is an obvious disconnect. To make matters worse, marketing doesn’t know if the content they’re creating is missing the mark or it simply isn’t in the hands of sales reps.

So how do companies fix the big content problem? How do companies know if it is a content visibility or quality problem? Most will implement technology that makes promises of consolidating and fixing the problem once and for all. But these knee-jerk reactions often don’t fix the problem, they simply move the problem.

Jennifer King, Product Marketing Manager at CallidusCloud, will walk you through how to identify and fix your sales content problem through a step-by-step process. This webinar will help you identify the problem, define its scope, and develop a strategy to solve the problem.

 

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.  

Jennifer King - Product Marketing Manager at CallidusCloud

CallidusCloud's award winning Lead to Money suite gives sales and marketing a connected platform to close more deals faster.