eWorkshop: Marketing Automation: Building the Right Foundation for your Technology Stack

eWorkshop Description:

The combination of technology and services used by marketers – the marketing technology stack – is one of the most powerful tools in a marketer’s arsenal. But with over 1,800 marketing technology vendors available, such a dizzying array of options can make it extremely difficult for marketers to know where to start and determine what their foundation for the stack should be. 

Join Rachel Rosin, Marketing Programs Manager of Act-On Software, as she helps make sense of all the available options in order to make better decisions about how to plan technology investments. This presentation will detail the essential building blocks of an effective marketing stack, how the pieces fit together, and why marketing automation should be the foundation of your stack. 

Key Takeaways:

• Defining the five categories of marketing technology
• Using Marketing Automation as your foundation for success
• How to turn data into actionable insights
• The importance of integration
• And so much more!

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.  

Rachel Rosin - Marketing Programs Manager - Demand Gen at Act-On Software

As a member of the Demand Generation team at Act-On Software Rachel is responsible for the development and execution of webinars and email campaigns designed to attract, capture and nurture prospects and leads. She also plays a role in content development for lead and pipeline cultivation, with a focus on increasing conversion rates.