Resource Overview

In this session you will learn how to nurture the entire stakeholder team at accounts that matter the most, execute nurture campaigns across display ads, social media, email marketing, etc. and optimize your strategies with data insights.

eWorkshop: Account-Based Nurturing - Strategies for Turning Target Accounts into Customers

 

eWorkshop Description:

Today's B2B buyers don't operate in a silo - they work on buyer teams creating short lists long before they engage with solution providers.Taking an account-based approach to nurturing will engage accounts in a buying cycle and convert them to your sales team long before your competitors have a chance to win the business.
 
In this session you will learn how to:

  • Nurture the entire stakeholder team at accounts that matter the most
  • Execute nurture campaigns across display ads, social media, email marketing, etc.
  • Optimize your strategies with data insights
     

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.  

John Dering - Director, Marketing Programs at DemandBase

John is responsible for the strategic direction, execution and performanace of demand generation activities at Demandbase. Demandbase helps B2B companies accelerate revenue growth by marketing and selling to the accounts you value the most.