eWorkshop: 5 Ways to Improve Your Webinar Leads

Resource Overview

Mark Bornstein, VP of Content Marketing at ON24, and John Follett, CMO at Demand Metric will join forces to share best practices for optimizing your webinar programs to get the best possible leads.

 

eWorkshop Description:

For marketers, webinars have become one the most important tools for generating and qualifying leads. But do you really know where your best leads are? Have you optimized your webinar promotions to target the right prospects?
 
Mark Bornstein, VP of Content Marketing at ON24, and John Follett, CMO at Demand Metric will join forces to share best practices for optimizing your webinar programs to get the best possible leads, including tips on:

  • How to target your webinar promotions
  • How to better target your social networks
  • The secret to finding your power leads
  • More effective webinar follow up

There is a huge difference between a name and a well-qualified lead. This is your chance to learn best practices to optimize your webinar programs to deliver high quality leads for maximum sales impact.

About the Presenters

John Follett - CMO at Demand Metric

As CMO of Demand Metric, John is responsible for managing our partner programs, acquiring new customers online and growing the value of our membership. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources.

Mark Bornstein - VP of Content Marketing, ON24

As senior director of content marketing for ON24, Mark Bornstein manages content strategy and marketing communications to support webinars and virtual events.