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This presentation will detail the essential building blocks of an effective marketing stack, how the pieces fit together, and why marketing automation should be the foundation of your stack.
By following the tips set out in this session, your team will no longer have to guess whether your website is an effective B2B marketing tool.
Join Jerry Rackley, Chief Analyst at Demand Metric, and Rob Goehring, CEO at RewardStream, as they share and discuss the key findings of our 2016 Referral Marketing Benchmark Report.
In it's four year, this global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas: Departmental ownership vs. execution, Digital marketing budgets, Digital marketing skill assessments and Digital marketing channels.
60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.
Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.
This webinar will share important data from the content consistency study including content’s importance, role and impact on the customer buying journey. Join us to explore the depth of the sales content problem and to get benchmark data and insights for improvement.
Use our budget template to set and track your overall Shopper Marketing budget on a monthly and yearly basis
Use this tool to help you design a Request for Proposal (RFP) for a shopper marketing platform.
Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email. The most recent edition of this research continues to pursue answers to the key question: What separates high-performing email marketers from the rest of the pack?
Jerry Rackley, Chief Analyst at Demand Metric, and Laura Horton, Senior Manager of Marketing at Salesforce Pardot, will share the results of the Customer Lifecycle Marketing Benchmark Study and provide recommendations for better effectiveness.
In this session you will learn how to nurture the entire stakeholder team at accounts that matter the most, execute nurture campaigns across display ads, social media, email marketing, etc. and optimize your strategies with data insights.
This presentation will share the results of this research, including the commitment to Sales Enablement, the content assets it helps deliver, the benefits adherents are getting from it, and how content is affected by the presence of a Sales Enablement process.
Using data-driven results from a benchmark study, DNN and Demand Metric share top reasons to consider a branded online community.
The purpose of this How-To Guide is to provide Modern Marketers with a clear understanding of how to effectively use Asset Management Systems as a Sales Enablement tool.
The Media Response Policy Template ensures your organization follows a strict policy when responding to the media.
Use this cheat sheet and set yourself up for success in your first 90 days as a CMO.
This eWorkshop will help you create and manage a strong Content Marketing program that can vault your company to the top of the thought leader board.
This eWorkshop, presented by Leslie Poston, author of "Social Media Metrics for Dummies" will teach you how to measure the effectiveness of your social media efforts.
Use this tool to help you design a Request for Proposal (RFP) for an Online Advertising platform.
Use this tool to help you design a Request for Proposal (RFP) for an Online Event Marketing platform.
Use this tool to help you design a Request for Proposal (RFP) for a SEO platform.
Use this budget template to set and track your Sales Enablement budget.
Use this tool to help you design a Request for Proposal (RFP) for a Gamification platform.
Use this tool to help you design a Request for Proposal (RFP) for an Advocacy and Loyalty platform.
Use this tool to help you design a Request for Proposal (RFP) for a Personalization platform.