Resource Overview

In it's four year, this global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas: Departmental ownership vs. execution, Digital marketing budgets, Digital marketing skill assessments and Digital marketing channels.

eWorkshop: The State of Digital Marketing for Associations 2017

 

eWorkshop Description:

How does your organization's digital marketing compare to other not-for-profits? 
 
The HighRoad Analyst Brief series continues with a discussion about the State of Digital Marketing in Associations.
 
We're thrilled to announce that our Annual State of Digital Marketing in Associations research study is now complete. 
 
This global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas: 
 

  • Departmental ownership vs. execution
  • Digital marketing budgets
  • Digital marketing skill assessments
  • Digital marketing channels

 

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.  

Suzanne Carawan - CMO, HighRoad Solution

Suzanne is responsible for sales & marketing departments for HighRoad Solution, a marketing technology-focused digital agency. Suzanne's additional responsibilities include demand creation, opportunity management and partner network expansion. 

HighRoad Solution