The State of the ABM Tech Stack Infographic

Resource Overview

60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.

Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.

Downloads
8

Related Resources

Introduction

Is your ABM Martech stack optimized for maximum ROI?

For many marketers, ABM is now the primary means of driving revenue. While ABM is heavily technology driven, many marketers really don’t know if their tech stack is helping or hindering ABM adoption and usage.

With the State of the ABM Tech Stack report, Demandbase and Demand Metric explore the  marketing technology stack challenges B2B firms face as they execute their ABM strategy.

Some of the key findings from this study include:

Key Findings:

60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.

Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.

Tracking content engagement by target accounts was the number one challenge for respondents struggling with content marketing, followed by producing quality content fast enough or in sufficient quantity.

Respondents citing challenges with measuring account engagement reported improving website engagement and conversions for target accounts was an area of improvement, followed by not knowing what channels to prioritize for driving engagement.

Top challenges in developing target account lists included not knowing the quality of a list, not having the right technology tools and not knowing which targeted accounts to focus on.

Looking to optimize your ABM martech strategy?

Download the full report today with detailed charts, and all of the recommendations,
to fully discover the ways you can maximize your ABM martech strategy today!