eWorkshop: 2016 Referral Marketing Benchmark Study Results

Resource Overview

Join Jerry Rackley, Chief Analyst at Demand Metric, and Rob Goehring, CEO at RewardStream, as they share and discuss the key findings of our 2016 Referral Marketing Benchmark Report.

 

eWorkshop Description:

Referrals are the most coveted type of lead for any business. Referrals are an indication of trust and satisfaction. Referred customers are a faster path to revenue. Demand Metric’s 2014 study showed that referral marketing has one of the lowest costs per acquisition.
 
Demand Metric and RewardStream recently conducted a study to learn about the current state of referral marketing.  This was a follow-on to our 2014 report, so we can now share some trend data about the interest in, evolution of and success with referral marketing.  
 
Join Jerry Rackley, Chief Analyst at Demand Metric, and Rob Goehring, CEO at RewardStream, as they share and discuss the key findings of our 2016 Referral Marketing Benchmark Report.
 
The analysis of this study’s data provides these key findings:
 
  • For all sizes of companies, almost two-thirds of them report success acquiring, retaining and rewarding customers with their referral programs.
  • Over one-fourth of study participants generate over 30% of their new customers through their referral marketing programs.
  • Almost three-fourths of study participants agreed or strongly agreed that referral programs produce profitable customers.

 

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.  

Rob Goehring - CEO at RewardStream

Rob is a seasoned technology executive with over 17 years of experience leading early stage, high growth, scalable companies. As the co-founder of Contigo Systems Inc., Rob lead marketing and product strategy for five different product launches.