Resource Overview

This eWorkshop will help you create and manage a strong Content Marketing program that can vault your company to the top of the thought leader board.

eWorkshop: Building a Content Factory

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eWorkshop Description:

Content Marketing positions the firms that do it well as experts whose knowledge is sought after by customers and prospects. It is a powerful and effective marketing strategy.

In theory, Content Marketing is simple: publish good content all the places you can on a regular basis. In practice, however, it is challenging to continuously produce the kind of content that positions you ahead of your competitors. Achieving 'Content Marketing Excellence' requires more than just the ability to write well; it is the result of a thoughtful, intentional process.

Demand Metric invites you to watch this training eWorkshop:

Building a Content Factory: Creating Content That Matters. This eWorkshop will help you create and manage a strong Content Marketing program that can vault your company to the top of the thought leader board. We will also provide you with some tools & templates to help you get started.

Training eWorkshop Agenda:

  • Why Content Marketing?  Why Now?
  • Key Principles of Content Marketing
  • What Are We Trying to Do Here? Defining Your Content Objectives
  • Who's Going to Do the Work? Sourcing and Managing Content Contributors
  • Forms and Formats: Types of Content & Their Best Use
  • You Already Have it: Reuse and Recycling
  • Getting it Out There: Making Sure it Get's Seen
  • Lessons from the Trenches: Best Practices for Your Content Factory
  • Showing ROI for Content Marketing

 

About the Instructor:

Charles Gold, CMO at Sonatype and long-time Demand Metric member. Nearly 20 years as a software marketer. Executive experience including:

  • Start-ups and established companies seeking to grow
  • Expertise in product marketing/product management
  • Direct end-user and OEM channels
  • Commercial open source and proprietary software
  • Worldwide responsibility
  • All aspects of marketing management